Home » Movies and Video Articles » yU+co Creates Buzz for Bee Movie Main Titles
yU+co Creates Buzz for Bee Movie Main Titles
On the heels of their acclaimed main title sequence work for the Warner Bros. summer blockbuster 300, yU+co (www.yuco.com), the three-time Emmy nominated creative design studio has created another blockbuster movie main title sequence for DreamWorks Animation's latest release, Bee Movie.
DreamWorks Animation Goes Out-Of-House for Main Titles for First Time
/Movies and Video PR News/ - HOLLYWOOD, CA, November 30, 2007 - On the heels of their acclaimed main title sequence work for the Warner Bros. summer blockbuster 300, yU+co (www.yuco.com), the three-time Emmy nominated creative design studio founded by Creative Director Garson Yu, has created another blockbuster movie main title sequence for DreamWorks Animation's latest release, Bee Movie. yU+co's work on the film actually marks the first time DreamWorks Animation has ever worked with an outside company on a main title sequence. Released on November 2nd, the highly touted animated film stars a high profile cast led by Jerry Seinfeld and Renee Zellweger.
"The goal for us is always to engage the audience and give them a reason to stay in their seats and watch the titles," Yu says. "The fact that DreamWorks Animation came to us to create something that will keep theater-goers watching is a testament to both their desire to acknowledge the craftspeople who worked on the film and in our ability to deliver something special each time."
David Garber, yU+co's Executive Producer, noted that one of the reasons DreamWorks Animation awarded main title sequence duties for Bee Movie to yU+co was because they wanted something special that didn't look like anything else in the film.
"Everyone involved wanted a different look at the end of the film," Garber says. "Since the film features a highly-detailed 3D animation look, our approach for the title sequence was to create a 2D painterly look as a counterpoint to the 3D look of the movie."
yU+co also rounded out the visuals with a story line that the filmmakers loved. "We pitched against several other companies for this and what the client responded to in our pitch was the concept of a day in the life of a bee," Yu explains. "We wanted to follow the bee on the little adventures that he likely goes through every day."
The title sequence begins with gold and orange hued environment inside a beehive where we see a bee's journey from inside the hive into the world outside where he encounters one danger after another, including pesticide spray, the windshield of a speeding taxi and a fast-moving spider. Eventually he returns back to the hive and flies into a stylized honey-producing factory, all the while playfully interacting with the letters and names in the credits. The end result is just over eight minutes of brilliant 2D animation with a clever narrative that will keep audiences watching till the last frame.
For yU+co, Bee Movie is the culmination of a busy few months that also included creating main title sequences for several new films in genres ranging from Ridley Scott's new crime drama American Gangster (Universal Pictures), Ang Lee's award-winning drama Lust, Caution (Focus Features) and the romantic comedies Dan In Real Life (Touchstone Pictures) and Tyler Perry's Why Did I Get Married? (Lions Gate).
Additionally, yU+co has created the main title sequence for Disney's highly anticipated comedy-fantasy-musical, Enchanted, and the drama August Rush (Warner Bros.) which both open on November 21st.
About yU+co:
Recognized as an industry leader in design and motion graphics with offices in Los Angeles and Hong Kong, yU+co. (www.yuco.com) specializes in TV show opens and network graphics packages, main and end titles for film and television, trailers, theatrical logos, and commercials. For more information contact: Dianna Costello, Director of Business Development for yU+co. (323-505-6060). The company is represented for commercials on the west coast by MUTT, Los Angeles (310-990-6100); on the east coast by John Naitove (212-633-6211), and in the midwest by Donna D'Aguanno (312-953-7029).
Web Resources:
Click here to watch the Bee Movie main title sequence design by yU+co:
http://www.yuco.com/bee_movie.html
Click here to check out the yU+co homepage:
http://www.yuco.com
Click here for more info on Bee Movie:
http://www.beemovie.com
Creative Credits:
Client: DreamWorks Animation
Project: Bee Movie main title sequence
Design/Animation: yU+co, Hollywood, CA
Creative Director/Art Director: Garson Yu
Executive Producer: David Garber
Art Director/Designer: Martin Surya
Designers: Ben Segall, Ed Baker, Etsuko Uji, Galina Vishnevski,
Animators: Wayland Vida, Chris Coogan, Mike Humphreys, Jill Dadducci
Producer: Katie Rauh
---
Press release service and press release distribution provided by http://www.24-7pressrelease.com |
|
|
Press Release Contact Information:
Raymond Ecke
Right Word Media, Inc.
President
92 Summit Rd
Sparta, NJ
United States 07871
Voice: 973 726-3797
Fax: 973 726-3798
Website: Visit Our Website |
|
|
|
|
| MOVIES AND VIDEO ARCHIVE SEARCH |
|
|
| |
| SUBMIT MOVIES AND VIDEO NEWS |
|
|
| |
|
|
Advertise With Us |
About Us |
Contact Us